Fleur Patisserie

For Fleur, an artisanal French-inspired patisserie based in Pune, we were given a blank slate to create the overall identity. The brief to us was just one word – French. Right from conceptualizing the brand name to the logo, brand colours, packaging, social media and the photoshoot, we translated this brief across all elements. The logo sprang to life as a subtle cross between a blooming flower and a whisk, thus combining the element of flower from the name and the whisk, an inseparable element in the world of baking. The props used for the photoshoot brought alive a modern French vibe, while making the cakes the centre of attention.