Arth - A Culture Fest
IP BRANDING | ADVERTISING | SOCIAL MEDIA |
MARKETING COLLATERALS | EVENT BRANDING
Zee Live approached us to develop a graphic language
& a communication route for the second season of Arth,
India’s first multi-regional culture festival.
Keeping India’s cultural diversity at the heart of the design,
we came up with a vibrant colour palette that would make the communication stand out across all media, be it print, OOH or digital.
The communication stressed on the fact that most visitors would be somewhat familiar with aspects of culture showcased at Arth, however the fest would provide a deep-dive into various nuances and enrich their knowledge. Hence, the tagline highlighted three major pegs that visitors could expect at Arth – Rediscover, Revisit & Reconnect.